MARKETING
Introduction to Fashion Marketing (M)
This course teaches students how to develop and implement marketing strategies with focus on fashion design. It is intended to give an understanding of marketing decision making in a theoretical and practical way.
Marketing Communications (M)
This course provides a foundation of knowledge necessary to create strategic communications plans that will support a product or service in today’s competitive marketplace. Students will participate in a learning forum environment whereby original ideas and assignments will be presented, discussed and critiqued by the class. This course will provide students with a framework of how to enter foreign markets.
Advertising (M)
This course introduces students to advertising. Students will create an ad for a product or service of choice; work on print ads, TV storyboards, posters and various promotional items. There are no creative limitations in this course. Students will discover the process of obtaining illustrations and running a photo shoot. Additionally, they will learn to choose the right headlines discovering what’s suitable to express the message. The final portfolio-quality pieces, demonstrates what it takes to be an advertising designer.
Communication and Presentation Skills (M)
This interactive course is designed to develop communication skills. Students will gain experience in delivering effective oral presentations. The students will combine traditional methods with current technology and deliver corporate presentations as well as do media interviews. Coaching and video playback help students learn to self-monitor and refine their skills.
Effective Speaking (M)
This course teaches oral communication skills and is designed to give students poise, speaking confidence, and the ability to develop and produce a focused, well-organized speech which holds the audience’s attention through effective delivery methods.
Selling Techniques (M)
This course introduces students to techniques used in professional presentations. Students learn to adapt to various audiences and develop content, structure, and goals for successful selling within a range of practical situations.
ENTREPRENEURSHIP
Entrepreneurship (E)
This course explores the student's persona as both entrepreneur and intrapreneur. Students learn to develop a business plan, to prepare the necessary forms and budget projections and to secure capital or financing to initiate a business venture.
Entrepreneur Strategies and Topics (E)
This course examines the economics of entrepreneurship and how to develop and implement the plan for the business successfully. The students consider such areas as market analysis, competition, competitive advantage, marketing strategy, and development and implementation of the business plan. This course examines the critical tasks, pitfalls, and hurdles which must be understood to be successful.
Studies in Leadership (E)
This course explores strategies and tactics of management style. Students analyze the theories, principles and methods of leaders based upon the experiences of those who have sought sustained competitive advantage.
FASHION DESIGN
Fashion Sketching (FD)
This course teaches students to understand, analyze and draw the female fashion figure: front, turned and back views. Students learn how to communicate their design ideas in a fashion sketch through garment details, silhouettes and color theory. Acquiring skills in design development sketching enables them to create simple design groups.
Industry Sewing (FD)
This course introduces students to sewing techniques, with emphasis on operating the power sewing machine. Students produce a sewing notebook and a complete garment.
Creative Draping (FD)
This course introduces students to the essential apparel design skill of draping. With the use of the dress form, students practice draping techniques by constructing garments in various designs and completing sewn samples, with emphasis on proper fit and appropriate use of the properties of the fabric.
Creative Design Theory & Elements (FD)
This course introduces students to the creative process. Students draw technical flats, render garment details, and translate their ideas into concept sketches.
The Business of Fashion (FD)
This course defines the role of materials, designers, producers, and retailers in the creative and business cycles. Applicable career paths are discussed while surveying the major business components of the textile and fashion apparel industries.
Fashion Portfolio Collection (FD)
This course enables the students to understand the design process necessary for the execution of a design portfolio, developing original ideas specialized in one area of the industry. Students analyze a target market and develop their own personal drawing and rendering style.
Fabric Identification (FD)
This course demonstrates knowledge of textiles and the application of these skills in the product development process. Emphasis is placed on the compatibility of fabrics to meet performance criteria and market acceptance. Students identify fabrics, weights, construction, and finish.
COMPUTER TECHNOLOGY
Technology for Business Applications (CT)
This couse enables students to explore selected business applications, including word processing, multimedia presentations, the Internet, and electronic spreadsheets.
Digital Imaging (CT)
This course introduces students to digital graphics using digital imaging software. Students learn how to use programs, tools, layers, and palettes to enhance and manipulate photo composites and original art into conceptual designs.
Professional Presentation (CT)
This course trains students in effective organizational communication, with emphasis on advanced oral communication skills, including interviewing. Students examine the dynamics of individual and group communication as preparation for full-scaled, business-specific informative and persuasive speeches. The use computer technology, visual aids, and statistical data will be engaged to enhance the impact and clarity of their presentations.
Portfolio Preparation and Presentation (CT)
This course allows students prepare, develop, and expand a professional portfolio of work while exploring creative and practical techniques to enhance the marketability and appeal of their portfolio. They also analyze and practice interviewing skills to communicate with prospective employers.
RETAIL
The Retail Environment (R)
This course explores store and non-store retailing formats, structure, purpose, as well as the challenges and integration of retail channels. Students gain an understanding of the retail industry and are exposed to today’s global environment. They are introduced to franchising, licensing, branding and pertinent retail terminology. Career paths and opportunities in the fashion industry are further defined and explored.
Merchandising Computation (R)
This course allows students to apply mathematics while using percentages mark-ups and profit formulas in retail situations. Students also learn pricing principles, tracking inventory, and writing purchase orders.
MODELING
The Fundamentals of Modeling (MOD)
This course instructs students in creative movements, walking, posture and modeling routines.
- Modeling
- Latest Runway Techniques
- Formal Modeling
- Informal Modeling
- Modeling for TV
- Opening & Closing Fashion Shows
- Group Modeling
- Photo Posing
Beauty: Fundamentals of Cosmetics (MOD)
This course allows students to follow the process of creating make-up and eye, lip, and nail color from concept development, technology, product positioning and packaging to promotion and in-store presentation. The course also explores the influences of fashion design and entertainment industries on cosmetic product innovation and commercialization.
Beauty: Promotion & Presentation (MOD)
This course allows students to examine the ways in which the varied techniques of promotion contribute to success in the beauty industry. Students will examine advertising, public relations, visual merchandising, and special events. They will gain practical knowledge of these techniques by developing and presenting individual promotional campaigns in class.
ART & GRAPHIC DESIGN
Desktop Publishing (GD)
This course introduces students to desktop publishing with the use of Desktop Publishing software. Students learn the selected software program's tools, menu bar, and palettes as they begin designing single and multipage layouts.
Introduction to Design (GD)
This course introduces the formal elements of line, shape, color, texture, and composition as well as the graphic principals of space, balance, repetition, and visual hierarchy. Students learn that the organization, exploitation, or manipulation of elements is essential to achieve a good design.
Critical Concepts (GD)
This course introduces students to conceptual thinking and the role of a graphic designer as a visual problem solver. Students identify a design problem, develop a visual solution, and present ideas through thumbnail sketches for group critique. Brainstorming sessions and teamwork are integrated as part of class participation.
